Draftfcb loses Gevalia account to Y&R's Taxi
November 12, 2011 by admin
Filed under All Coffee And Espresso News
Draftfcb loses Gevalia account to Y&R's Taxi
Draftfcb has lost Kraft Foods' Gevalia coffee account, Draftfcb New York CEO Dana Maiman confirmed in an Oct. 24 statement. Maiman said the agency is “extremely disappointed that [its] plans to leverage the Gevalia coffee brand in the retail …
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